The latest ads for Benylin caught me with the strapline, ‘Take a Benylin Day‘ . The site encourages people to decide whether they should struggle into work or stay at home and watch DVD’s and read magazines.

Now, if you are ill you should stay off work, that’s a given. But this site seems to be pitching for people to stay at home, encouraging them with DVD choices to watch and some tips on how to call in sick.

The whole campaign seems leaned towards staying at home and enjoying yourself, which seems a little at odds to using Benylin to get better and back to work. But maybe I’m just a curmudgeon.

On a side note the DVD review section is a wasted opportunity, opting to link through to Yahoo movies rather than add bespoke reviews which would boost SEO content opportunities. However, I stumbled across Stop-Loss which looks like a good film…

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