Wow, Google fell over today. There have been no shortage of articles about it, so you don’t need me to write more. But here is the interesting thing.If they say that around 14% of their traffic struggled or failed today they could be looking at a potential drop in daily revenue of around 14%.
So, if you take Q1 earnings as the guide, they made around $369 m per day in revenue from Google.com (excluding network and licensing income). If 14% of today’s audience could not see or click, they could stand to lose around $5m. Small change to a giant like Google, but an expensive mistake.
For reference, these are purely estimations at best, using what information that is publicly available.
During early trading on the Nasdaq, Google also saw a drop in share price of around 5 bucks which would have added to the financial ‘challenges’ they had today.
To be fair, they have pretty straight about the problem. Its got to see they are human after all!
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