Don Riddell, CNN London Anchor and big brother had a very interesting interview with The Streets about how Twitter will affect the music business for ever. The interview, available below covers off how Mike Skinner is using Twitter to test tracks on a daily basis ensuring he understands what his fans like and dislike as he puts together his next album.

This form of social collaboration has the great potential to ensure album sales as the fans have been involved in the process and will feel much greater affiliation and affection for the music when it comes out. It also has the potential to save artists, and in particular independent artists much studio time which could be wasted heading down the wrong track.

Whether such a process will take an element of mystique out of the process is something we will need to see over time. I for one think it is a great idea.

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