I am delighted to have been invited to chair the final panel at the Social Media in Business Conference on the 23rd October. The conference looks set to be an excellent ‘injection’ of social media knowledge, best practice and expertise from people who are actually doing this.

What interested me about this conference was that the speakers were not the usual ‘run of the mill’ speakers or agencies you see at Ad Tech, Internet World etc. – for me this means there will be some fresh approaches, fresh opinions and hopefully no show reels!

To quote the official blurb,

The conference examines how social media platforms such as Facebook, YouTube, Twitter, are having a major impact on business practices and culture. How can these tools be utilised, how can you employ strategies within your company to increase profitability, sustain reputation and empower your employees to be brand ambassadors. Indeed should you employ internal social networks within your own organisation as a means of facilitating a sharing community amongst your employees, or should you use public open platforms?

These tools can be highly disruptive to any company and are changing the fabric of communications through PR and marketing, you can no longer sit back and watch this unfold, you need strategies in place, you need to know what to say, how to say it, and when to say it.

I will be hosting a panel discussion bringing together a summary of social media in business and predictions for the future at the end of the day. I believe there are a few tickets remaining but they are shifting fast. See you there?

You can also follow @audio on Twitter for the latest news of the conference.