Jamie Riddell

Digital Marketing Entrepreneur, Investor

My unmarketing letter from the RAC

I was delighted to receive this letter in the post. As an RAC member, I had opted not to receive any further promotional literature about other RAC services.

The letter I received noted that I had asked not to receive such information and that “normally we wouldn’t but…” OK STOP. but…? You either respect my wishes or you don’t?

RAC_Unmarketing

Click for larger image

The letter then goes on to advise me that their ‘carefully selected panel’ will find me the cheapest car insurance price and that if I need anything just call.

So, it looks like a marketing message, it smells like a marketing message….. It is a marketing message !

Good thing they respect my wishes. What next, “well, we usually come and get you from the side of the road, but….”

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