Apparently [note the word, apparently as I couldn't see this anywhere in their T's & C's] Amazon will not honour payments for sales generated by Twitter or any tool that shorten urls.
This blogger seems to feel hard done by for not getting his commissions, which is a fair enough feeling, no-one likes losing money they have earned.
However, I believe Amazon is right to not honour payments from url shorteners and or twitter [et. al] Why? Well the use of url shorteners could be seen as a method of cloaking a paid ad. In an ideal world, the user needs to see that they are clicking on a commercial link, rather than straight recommendation.
Furthermore, the Twitter thing is potentially more about the trust of Twitter users. In just a few clicks you can find websites offering ‘real’ twitter accounts by the thousand. Indeed my followers have grown exponentially with ‘real’ people but I’m not convinced they are indeed genuine users. Therefore the real value of a Twitter recommendation may be heading south as more ‘spammers’ jump on.
So, Amazon has a trust issue to manage. They also have a communication issue to deal with – it may be time to make such policies a little clearer.
This ruling doesn’t mean you cannot use Twitter to promote Amazon products, you just have to promote your products on your own blog/personal space and promote that link instead of directly to Amazon. Whilst this takes a little more leg work, you also have the potential to upsell the audience.
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